Building Creative Connections Through Instagram
Graphics and art are a fundamental part of design,below is the some benefit of using Instagram, As bloggers, we are sometimes limited (by budget, equipment or even skill) in our creation of artistic elements that fuel the content of our pages. In addition to rich content, great art engages readers and supports a larger brand image.
When Facebook purchased Instagram for one billion dollars, Jon Stewart of The Daily Show immediately responded with a big thumbs-down and called the app “lame” and something that “kind of ruins your pictures.” If you’re on Jon’s side, take a second, and let me tell you why Instagram is worth using and worth integrating into your blog’s design.
Building Creative Connections through Instagram
If you have any experience in creative photography or a degree in graphic design, you will already be familiar with Photoshop actions and similar preset filters that give photos a specific effect. You can download Photoshop actions for free and apply them to your photos, but you can’t use your mobile device, and you generally have to have an artistic eye and experience to choose the right actions. If you’ve tried Instagram and found the filters too limiting, then you probably don’t have a problem experimenting with Photoshop and spending time in the field with your digital camera. If this is you, I take my hat off to you, sir or ma’am, because you are more talented than I.
Instagram is for those who don’t have a lot of time to dedicate to field work, but who have an artistic eye. Ok, so that describes me perfectly! For most full-time bloggers, our lives are the field. Our travels, interests and connections to a larger community are what we spend our time writing about. Many times we don’t have a professional team of photographers, Web designers or writers to help us create a dynamic multi-media experience. We are the Macgyver’s of media. It’s mostly DIY, and we generally have to get creative with whatever resources are at hand. Instagram is a good investment for bloggers because the amount of energy expended on the photo is minimal (take photo, filter photo, share photo) and the pay-off – engaging and creative content – is instrumental to making your blog stand out.
Even if your blog isn’t about your personal life, you can use Instagram to filter your experiences and insight into a connecting point for the reader. This sense of personal connection will set you apart from the competition. Take Pete Cashmore, founder of Mashable. He is the face of that blog – a blog that is now one of the most profitable on the Web. His face is plastered all over Mashable, and he extends his personal voice to Twitter and Facebook for readers who want to stay connected.
If you run a tech blog, you don’t necessarily need a filtered photo of yourself on your Web page, but you absolutely must let the reader know who you are. In the world of media, people love to put a name with a voice. Think about it. When you read an op-ed with a headshot, whether you agree with the opinion or not, the next time you open the newspaper, you will remember the face before you remember the name. Also, attached to the memory of that photo will be an expectation, and once readers have an expectation of what your blog offers, you’re one step closer to building a brand and forming a reliable voice. At the very least, post an Instagram photo on your Twitter feed when asking a question or to share your day-to-day experiences with readers. It could be as simple as taking a picture of a new gadget at a tech convention or a great cocktail at your favorite bar. The content, obviously, will depend on your blog and so will the appropriate execution.
Once you have an Instagram account, the photos are automatically added to your camera roll, so it’s easy to upload to Facebook or Twitter. Studies show that posting a photo with a question is one of the most effective ways to engage in reader feedback. If you blog about personal finances, you could take a photo of your morning coffee and ask, “How much do you pay for your coffee?” with a link to a blog post about America’s coffee consumption. You could even ask readers to post photos of their own cups of coffee!
Remember, the key to a successful blog is reader engagement, so download the app, take a few pictures and experiment!
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About the guest Author :-Samantha Gray is a freelance writer who specializes in writing about career advice for college students.If you would like to write for Wpblogtips Check our guest posting guidelines.