Stop Changing Your Blog Theme: You Are All Doing It Wrong!
Yes, its official! WP Blog Tips has now redesigned and revamped.
The new design is responsive and focused on building a personal brand.
If you are also considering changing your blog’s theme, without any delays…here are my 3 must read recommendations.
2013 is the year of responsive design. Many big blogs and websites switched their design to responsive including TechCrunch.com, Mashable.com, Homepage of Gmail.com and even WordPress software.
I don’t know why still people are using a blog design which is not optimized for mobile phones.
With increasing number of mobile internet usage, it is obvious that future of internet is mobile.
So live in the future… Make sure your site is responsive.
2. Examine the purpose
Every blog has a unique purpose.
For e.g. the purpose of Problogger.net is to provide the best content about blogging tips. For dailyblogtips.com, it is to provide daily tips for bloggers.
So while designing your website, the purpose has a big role.
Let me say my story.
When I started this blog, I had a few goals in my mind. I wanted to create content revolved more around ‘me’. I also wanted to decrease the bounce rates and here’s how I try to achieve it.
1. Build a personal brand:
A lot of guest posts had been published on this blog before this blog came to my hand. After the acquisition, I stopped accepting guest posts here as I wanted to build my personal brand.
So what I’ve done is I crafted a cute about me section on the sidebar and made it as a sticky widget with a strong call to action. This may encourage visitors to know more about me and this blog.
2. Reduce bounce rate:
Though, all of my other blog has a decent bounce rate, this blog has ridiculous bounce rate of 80%.
As most of the popular articles published here are laser targeted, search engine visitors are receiving exactly what they are after. This could be the main reasons why people are more tending to leave instead of stick around here.
So if I could show the visitors related posts more likely they would be sticking around here.
Earlier, the related posts were shown below the post as bulleted lists. I changed the way how it display and currently it has been displaying with title and thumbnail picture.
Apart from that, I also decided to start showing related posts on sidebar also and made it as a sticky widget.
Obviously, content is the king. But most naïve bloggers take it wrong!
It doesn’t mean that you should underestimate every other aspects of branding including having a nice logo and choosing a color palette for your blog.
If you are like me who don’t have any idea about designing using Photoshop, better to find someone amongst your friend circles who are better at graphics designing. Or, you can even hire someone from internet. Websites to go are 99designs.com, elance.com or odesk.com.
Wanted a cheaper solution without compromising the quality? Try hiring someone from Fiverr.com or microlancer.com
Choosing color palette
Each and every color will have a psychological impact on your readers. So choosing suitable color palette has a major role while branding your blog. If you are not a designer, this can be tricky.
Here are some of the resources which may help you decide a color scheme for your website.
Here are some of the websites which comes handy while choosing color combination for your blog.
- Colour lovers: Great website. I personally used it. Highly recommended!
- Color palette ideas– a useful Pinterest board
Bonus tip: Explore FREE WordPress themes Directory
OK… Now this may sound odd.
Most people recommends paid theme to be used for their blog. But I personally recommend and suggest most of the people to have a free theme and NOT paid theme!
Here are some reasons why I think FREE themes are more than enough for you.
You don’t actually need a paid theme
Admit it! Most of the naïve bloggers choose a theme by looking at its color combination and awesome images being published on it.
In fact, most of the bloggers don’t use many advanced features that a paid theme offers.
So better to choose a free theme if you don’t need any such advanced features.
Try some simple tweaks to match it with your brand.
2. Sometimes free themes are much better
Did you notice yet? The theme I am using for this blog is a free one! But it looks better than many of those paid themes!
You would be amazed if you actually spend a moment on WordPress theme directory in search of awesome themes.
At the end of the day, you will be reached at a point when you say “Is this really FREE of cost? Oh! I can’t believe it.”
Over to you
So what are your goals in 2014 and how your blog theme is going to help you out to achieve your goals?
Do you have any plan to redesign the theme? Let us know via comments…