Google Analytics Advantages – Benefits Of Using Google Analytics
Many experts say that you need search engine optimization (SEO) to increase your website’s visibility. True. But how do you know if your strategies are effective and actually work? If you are going to ask other site owners, their answer will most probably be too… Use Google Analytics.
Google Analytics Advantages
Generally, it is an application that allows you to monitor and analyze any visitor activity on your site. More specifically, it lets you keep track of page views. Additionally, it provides you with information on the following:
- A user’s means of finding your site
- His or her activities upon reaching a certain webpage
Depending on the Analytics tool, which you are using, you need to add your page with a source code that helps in delivering reports concerning your website’s performance or a user’s action.
Google has already tailored and modified the data (based on your needs) it provides you. Then again, you can utilize predefined segmentation or classify certain variables. By doing this, you can gather, divide, and assess any information according to your specifications.
You can also present analysis reports in different ways – displaying historical and recent data or side-by-side evaluation. Furthermore, you can include comparisons or metrics and save report formats for future use.
One of the greatest functions of Google Analytics is its ability to provide information through tables, charts, and graphs. For instance, the motion chart displays data changes over a certain period giving you a clear picture of the relationship between various metrics.
You can also use other tools to help you study visitor locations, conversion rates, keyword performance, campaign results, and advertising effectiveness.
Judging from the insights above, you can see that Google Analytics provides several wonderful advantages. Let us find out what these are by looking into each of its features.
Analysis Tools – Some of these are real-time reporting, custom variables, advanced segmentation, and dashboard. Through these (and the other tools), you can easily measure and comprehend user engagement. What is more, you can quickly create visitor segments and customized reports as well as classify essential information to share within your organization.
Content Analytics – Through this, you can come up with reports that help you determine which parts and pages of your site are doing great. This way, you will know how to offer your customers a better experience.
Mobile Analytics – Through this, you can measure the effectiveness of mobile commerce and its direct impact to your business. You can also use it to create phone apps to help you discover how most individuals use your applications.
Conversion Analytics – Through this, you can learn how many visitors you are attracting, how they are engaging with the information or deals you offer, and how much you are earning.
Social Analytics – Through this, you can determine whether your social media campaign is successful or not. You can also find out how the users respond to the “sharing” features on your website (e.g. Google +1, Follow, or Tweet buttons) and to your posts on various social platforms.
Advertising Analytics – Through this, you can maximize your promotional reach by knowing how well your mobile, search, social, and display adverts work. You can also use it to combine your marketing campaigns and website activities, so you will have an idea of the effectiveness and efficiency of your promotions. When you do, you can modify or improve these.
Now, these are not the only Google Analytics Advantages. But the biggest reward of all is the convenience of monitoring your e-commerce site’s performance.
So, if you do not have an account yet, now is the best time to create one. After that, you can start exploring various functions and features.
About the Author: Emma Tomlinson is the Head of Retail at Smart Traffic, a UK-based specialist company that consists of SEO consultants offering services to many businesses across the globe.This is a guest post by Emma Tomlinson .If you would like to write for Wpblogtips