I Bought This Blog! What’s Next?
If you were frequent visitor of this blog, you might have seen that this blog, WP Blog Tips was kept for sale. I bought this blog recently, my name is Shahzad, the new owner and glad to see you here :)
Hereafter you can expect down to earth blogging tips advice. I promise you that this blog will not be just another how to make money blog. All the stuffs I am going to publish here will be what I’ve learned from my experience of blogging for many years. So no more bullshits but just what I’ve learned ;)
Why I bought this blog?
I love the idea of buying and selling blog since I heard about that idea. I spend some time on Flippa.com, a marketplace for buying and selling websites but unfortunately have not found a blog that suits to my passion and interest that comes under my budget.
Fortunately I landed on this blog while browsing on web. Immediately I made an offer to the old owner, Anuj Sharma. Long story short… And now I am proud owner of this blog.
Buying Blog- Pitfalls
Buying blog is nice idea. You don’t need to spend your valuable time on creating a new blog from scratch, building traffic and community around it. However, there are many cons for buying a blog.
1. You should compromise a lot
Let’s look at my example. My domain is WPBlogTips.com
Whenever a new reader land on this blog, he might think that this blog is all about WP tips and tricks. But unfortunately, the term WP has no role in this blog. Exclude the fact that this blog runs under WordPress platform. Neither the existing content nor the future content has to do anything related to WordPress coding.
This is one of the big pitfalls of buying a blog. You should be OK with some of the facts of your blog that you don’t love really.
Have you checked the archives page on this blog? NO??!! Then you must check here.
You can see a lot of unrelated articles were published earlier, for examples categories like OS, Gaming and Android etc. which have nothing to do with the niche of this blog. However, I am not going to remove any of the previously published article because I don’t want to distract Google bots. In fact, I hate to be landed on 404 pages and I hate for the same for my readers too.
Some blog may have a personal approach of their previous author. So if you are buying such blog, the challenge for you is to change that approach without boring or loosing the existing audience.
How to Prepare Yourself for Buying a blog?
Before jumping straight forward to buy a blog, you need to do many homework and prepare yourself like arranging money, bargaining with the current owner and more. Doing better homework before purchasing may help you to avoid later time disappointment.
1. Examine the purpose
If your only aim is to make money rather than passion on the niche, rethink about the idea. Think twice. Ask yourself some questions.
- Are you really passionate on the niche of the blog that you are about to buy?
- What is your content strategy? Will you have enough time to spend for writing articles for your blog or will you be accepting guest posts? Does it enhance your audience?
- Is the blog under monetize? Can you figure out any ways to monetize it further?
- What strategy will you be implementing for building the traffic and interactivity of the community?
2. Ask for some stats
Stats can tell you how much the blog is worth.
- Ask for at least last 6 months monthly income.
- Get some verified Google Analytics stats.
(I’ll write in details about this topic on another post.)
What’s Next for WP Blog Tips?
As said earlier, you can expect killer tips that makes you much better blogger. What I’ll be publishing here is what I’ve learned so far. This blog will not be yet another make money shitting blog.
1. My Content Strategy- Nothing is better than something
Earlier, on this blog a lot of guest posts have been accepted. Guest authors were given Dashboard access also. So for admin, it shorten the work.
But when I first login to my WP dashboard, I found many spammy contents were submitted for review by those authors. The funny thing is some Chinese articles were also submitted for review (or is it Japanese?? I don’t know…lol!) So first of all, what I’ve done is removed all the unpublished content and the users!
Currently I am not accepting guest posts. I believe that guest posts can be accepted only when you don’t have enough time to write posts yourself or if you are receiving really excellent posts that provide greater value for your readers. But if your blog is small you can’t expect killer articles from those authors.
In fact, I am NOT a believer of publishing a post a day keeps the Google bots and audience awake. For me, less is more…
2. Talk about stats
When I first saw the stats of WP Blog Tips before buying this blog my eyes get stuck on the bounce rate part.
The bounce rate of the blog is 81.61%. Not so good, right?… That is, with less efforts, I can improve the pageviews so easily.
3. Traffic and Networking
What you’ll be doing, if you were about to start a new blog again??? You may have different answers.
Ask me the same question. I’ll start networking with other fellow bloggers in this niche.
What I’ve learned from blogging so far is that you can’t be a better blogger if you are anti-social.
So my strategy for building traffic and community is to publish guest posts on bigger blogs and do comments on social blogs. What I meant by social blog is, a blog whose author respects his community and give value for each and every comments on his blog and responds on it and don’t regret to help out other fellow bloggers because he know how important socializing is for his blog.
Social blog will have a powerful community around it. So if you do involve on such blogs, you could easily build a powerful interactive community on your blog too.
4. Monetization Strategy
Currently I am testing by adding Adsense slots here and there on this blog. If it works well, no problem… else I’ll keep it off from the blog.
I’ll also be trying for further monetization options other than Adsense. However, my main focus will be on the services I provide here.
So what would you suggest me to do on this blog? What are you expecting from me? Let me know your thoughts