Why Doing Good is Best SEO Tip for 2014
A few months ago I read an article on WPMU.org entitled Why you should never search free WordPress Themes in Google. This is one of the best articles I’ve read that explains how malicious Google search results can be and why you should not search on Google or anywhere else for Free WordPress Themes.The report reveals that 80-90% of search results on the first page of Google are not safe and trust-worthy. And the only trustable place to find such free themes is WordPress Theme repository which comes only at the fifth place :( Almost every other free themes consists malicious codes.
When it comes for searching anything on web, I rely
mostly on ONLY on Google. So this report was a big disappointment for me.
If most of the Google search results can be malicious where I am supposed to go for searching information on web???
I was disappointed… So immediately I decided to test a search on Google for Free WordPress Themes. And the result is shown below.
Panda & Penguin- Why Google Should Improve Despite of Being The Best SE?
Lets start with some Google story…
Back in 90’s when the popular search engines were Infoseek, AltaVista and Yahoo! and when the term Google was not added in dictionary, 2 Stanford students started working on a search engine that provide better search results by determining the relevance of websites and its contents.
Started from a garage; within a few years Google turned as a billion dollar company by selling search results on their pages.
Obviously Google was not the first Search Engine. They know what it makes them ahead of the competition. It is because they provide the
best search results BETTER search results comparing to their competitors. (No one can be best! The above report is the evidence)
Google know… the billion dollar saga of Google will end shorty if someone around the world came forward with a better search algorithms.
Yes, they know it may happen… they know because they were also not the first in this industry but they gain popularity only because they are better than their competitors. So each and every second they are dedicated and dying hard to provide better search results to the users!
Yes! Getting best results for users is the aim of Google as it is for the user.
Best Must Win- Why Google Stands for Relevancy!
Scroll up and look again both the search results I’ve shown above.
The old search results screenshot was captured on or before January 2011 and the new search result is taken on January 2013. That is, 2 years difference between both the results.
If you are searching on Google for Free WordPress Themes, you know that the #1 rank should be for WordPress Themes repository as it only consists refined themes by experts. Bots are not human, they don’t check the quality of themes a user is searching for but they do take care only the keywords that the user enters.
If you carefully analyze the old results, you can find that every results contains the keyword Free WordPress Themes both on the meta title and on the meta description except the 5th (WordPress.org repository) and 10th (the least ranked on that page).
I am not a WordPress theme expert so I could not analyze if any of the themes from the results shown is malicious or not. But I am sure that the results has been improved a lot in the mean time. First, WordPress Theme repository got #1. place. Second I can see some trustable sites like Hongkiat and WPHub.com in the list.
It is sure that unlike other Theme repositories, WordPress.org may not have spent a single penny for promoting their Free Themes repository. It is quite obvious that getting ranked #1 on Google for Free WordPress Themes is not a major priority for WordPress.org. Because they are not making money by selling themes. But Google do make money by showing search results and more than three fourth of their revenue depends on selling ads. And if the search results are not that of billion dollar quality, Google is going to lose…
2013 SEO Practices
Earlier in 90’s, it was easier to get ranked #1. for any keyword on SE. But those days are over. Google and all other major search engines change its algorithm frequently. If you are still looking for any SEO Magical formula (or black hat trick that make you rich), believe me, it don’t work now. Definitely Panda, penguin or any other updates will remain as an headache for webmasters and bloggers in this year also.
So as a blogger, what should you take care to not to get penalized by Google and getting most traffic out of Google?
1. Do basic Search Engine Friendly Optimization
Wasting your time on SEO is worthless. For me, SEO is to help the Google bots to easily find my best content. In most of the cases, there is no such thing that an SEO guy can bring for your blog that you can’t.
Here are some of the resources that will help you to do effective search engine optimization.
Resources to learn more:
2. Start Networking
Drop VALUABLE comments and belong to the tribes of related blogs in your niche. Make relationship with the author of the blog. Of course, making good relations has an impact on Google!! ;)
Because such relations increase backlinks to your blog. However, the idea is to give before expecting. So link to the your friends blog whenever it is necessary. Google respect such relations so they don’t suspect such links. However, make sure to link only to a relevant page.
Resources to learn more:
Why Do I respond to every comment and why you should too: This post is written by EhsanUllah who I consider as commenting guru. This strategy help him to bring nearly 50-100 comment on all of his posts on his blog.
3. Be Social
The era we are living is the golden age of Social Media. So Google could not avoid social media for identifying the popularity of content or sites. I don’t know how much impact socializing has on search results but one thing for sure, it has an affect on Google.
Resources to learn more:
Google+: An easy guide to the 3rd social network: Greg has written a great post. Otherwise I don’t add put an Add Me Button just below and on my sidebar.
Google+ for SEO: A must read from SEOmoz.
4. Don’ts of SEO
Forget PR and Alexa ranks. Recently I found that this site is PR2 and one of my friend told me that Alexa rank of this blog is about 90k. I feel like “Oh! that’s nice”. I was surprised with that number.
When I started out I used to check PR and Alexa ranks of my blogs weekly if not daily. But once PR of my old blog reached PR 3 from PR1 I found that PR shown on toolbar has no value because in the mean time my traffic has not changed even slightly. Yes, Google worked based on PR but that is completely different from what it is showing on the toolbar.
Never accept guest posts from the authors who are just looking for building backlinks to their site but don’t care to provide value or reader engagement. Accepting such guest posts are hazardous than selling do follow backlinks. Because selling backlinks help you to make some money but accepting such guest posts waste your time but don’t give you back anything.
Google penalizes copyright infringers: Are you at risk: My article on Problogger
5. Believe in excellence
Last but not least, doing good is the best SEO tip I can share you…
Provide value while writing anything on your blog. This whole post is intended to give that message, provide value. If you provide HUGE values without marketing it, then your content has zero value. Promote like you are mad but make sure your content is King.
So my best SEO tip for 2013 is to do good. Google is striving hard to reward such sites. What is your best SEO tip for this year. Let us know via comments…