Creating ebook- Only Guide You’ll Ever Need
Note: I am planning for writing a blog post series about ultimate guide to create and launch an ebook that sells. So this will be the first part of that.
A couple of years ago, I created and launched a premium ebook named Definitive Guide to Google Summer of Code. Though, it was not listed one amongst the top sellers, I was lucky enough to make a few sales of it.
In all aspects it was a big learning experience whether it is about product creation, promotion or launching.
In this article I’ll explain what all the lessons I learned about creating a product… especially an ebook.
Writing ebook- Due diligence
Before start writing an ebook on a topic consider taking a due diligence to find the demand. Here are 3 questions to ask yourself that would be helpful for taking due diligence.
- Does your ebook solve a problem?
- Are there enough people looking for a solution on that topic?
- Are there any other ebooks on the same topic?
- If the ebook is premium, do you have enough authority to convince people to buy the ebook?
Deciding What to Write- 2 Steps
You could not change the topic of your ebook once you started writing it. So deciding what to write is really crucial.
Every product is created for a purpose. It will also have missions and goals.
As an author, you can write anything you wish to write but if you wanted to achieve the goals or accomplish the missions of your product, you’ll need to be crystal clear about what you should be writing.
1. Brainstorming ebook ideas
You may want to write several chapters for the ebook. Write down a few topics or titles for your ebook that you are comfortable writing for a next few weeks. Make sure you won’t lose the enthusiasm until you finish it.
So for summing it up:
- Write down several topics you are able to write in a notepad
- Make sure you won’t lose the enthusiasm until you finish the ebook.
- Shortlist the topics and go on to step 2.
2. Finding demand: Know what your audience are looking for
So you have many topic ideas now. Now it is the time to check if your idea has a demand and if your audience are actually looking for it.
There are many ways by which you could understand what your readers are after.
- Search on forums on your niche
- Simply conduct a survey on your blog asking what they wanted
- Ask on social media channels
You’ll probably find that many of the topics you had in your mind has a demand. Now you should check that if there are any ebooks available on the market either free or paid that meets the demand. If you could not find any, you should start writing on that topic.
Case study- How I successfully created and launched an ebook
As I said, 2 years ago I created an ebook named Definitive Guide to Google Summer of Code. It was all about an open source students’ project sponsored by Google.
While writing it, there was not even a single premium book discussing about the topic. However, before deciding whether I shall write the book or not I conducted a due diligence to identify whether there is enough market for the ebook I am about to create. Here is what I’ve done exactly.
- Finding the demand: I’ve gone through official Google Summer of Code (GSoC) forums and checked what the common questions people were asking.
- How my ebook solve their problem: I found that most of those who are looking to participate on GSoC are technically proficient students who have less or almost no idea about open source projects.
- Is there any guide on the topic? Official GSoC guide was available for free for all students. The problem with it is that it assumes that the students who read the guide have enough knowledge about open source projects but actually it was not. So I decided to write an ebook that solves the problem of those students who have totally no idea how open source project works.
Writing ebook- Complete process
So you decided the topic or title of an ebook that you are about to create. Nice!
The very next step is to execute your idea. That is, start writing it into a doc.
Obviously, ebook creation is a lot of work which probably you‘ll have do in your extra time. You would have job or you would have a blog to maintain. So consider having a strict but flexible schedule for writing the ebook which hopefully would the next best seller.
Here are some tips which may help you while scheduling you time for ebook creation.
- Decide a launching date: Before start writing a single word for the ebook decide when you are going to launch it. This will make you sharper and stick with the schedule.
- Be flexible with your schedules: You would not be productive alike 30 days a month, 365 days a year. So while deciding the schedule, make sure it is achievable as well as flexible.
- Get help from outside: Once you created, it is always better to get feedback from other industry leaders on your niche. This will help you to have a look at your ebook in different perspectives before launching. In addition, consider hiring an editor for proof reading the book and get your ebook cover designed from a graphic designer.
Start Promoting before you write
To promote, most of the ebook writers wait until they launch the ebook. Big mistake!
In my opinion, promotion should be started even before they decided to write. Here are 2 simple promotion activities you should consider doing before you launch the ebook.
Start networking: Get people know about you and have a good interaction with other bloggers or ebook writers around your niche. This will help you to get out the word of your ebook while launching. In addition, once you are ready to launch you can even ask them for reviewing the ebook.
Build an email list: People visit tens of different websites each day if not hundreds. At end of the day, no one remember all those websites they visited. So build an email list and create a good relationship with your subscribers even before you launch it. So by this, you can let them know those interested people about your ebook once you launch the book.
Over to you
So have you ever written an ebook whether it is free or premium? Do you have any plans for writing an ebook? Share your experience and thoughts via comments…